Garden your way to Wellbeing range is now heading to UK garden centres. The launch of the range was impacted by last year’s lockdown restrictions but can now make its debut in 2021. The range has been carefully crafted to promote plants that can give a mood boost and create a sense experience.
Before the pandemic, Farplants noticed the increased public awareness of the importance of wellbeing, which is one of the main inspirations behind the range. Now after several lockdown’s, the focus on the nations wellbeing is front and centre. Add to this the 3m new gardeners from 2020, according to research from the HTA, and the industry have a great opportunity to help encourage consumers create their own green escape.
Brett Avery, Farplants Managing Director, is delighted that this range supports the industry’s mission to promote the benefits of gardening;
“Never has wellbeing been so important and people now have a renewed appreciation for access to green spaces. We want to help support the message that gardening is good for you and we feel our new range does just that.
We have thoroughly researched the many benefits different varieties bring, to design an engaging collection. It helps consumers consider the various ways that plants can have an effect on your mood and sense of wellbeing. I believe that the fresh and modern feel will appeal to both new and experienced gardeners alike.”
The new range is available this month in garden centres and the supporting POS helps garden retailers to create an enticing display.
Wellbeing at Farplants
Wellbeing is an important focus for the Farplants Group, not only with their new product development but for their staff. Throughout June and July the group are undertaking a large scale mental health first aid training programme. This will help raise awareness, remove stigmatism and provide additional support to teams across all 14 sites.