Farplants has the late Edward Back to thank for getting Fargro Plants started in 1972. As Technical advisor to Fargro Ltd, part of his remit had been to evaluate new business opportunities that might benefit its members. He had been attracted for a while to the expanding Garden Centre sector where plants were now being sold in pots all year round. However, the quality was generally mediocre or poor. Surely there was a way to change this?
He organised a meeting with 35 Fargro members to explain how they could grow and sell lots of high quality garden plants. 20 members were unconvinced and left, but the remaining 15 went on a fact find mission to garden centres and nurseries.
Finally, six stalwarts emerged at the end, they believed in the vision and invested resources, money and effort to make Fargro Plants a reality.
The new group sold its first plants in autumn 1972 and the first year’s sales amounted to £30,000. By 1997, sales had grown to £8 million. Today, the group produce over 11 million plants a year with a retail value of over £50 million.
The co-operative has worked together for over 45 years to provide outstanding plants to garden retailers throughout the UK.
Over 45 years of Innovation
Launch of new range, Garden Your Way to Wellbeing, at the HTA National Plant Show. Also at the event, we won the HTA Planting the Seed Award for most inspiring display.
Won the GIMA New Plant Award with Spiraea Walberton’s Plumtastic.
Launch of the mobile-friendly trade web portal, which enables customers to view live availability and secure stock in real-time.
Won HortWeek Best Sales or Marketing Campaign for Small Plants for Small Spaces.
Launch of Small Plants for Small Spaces at the HTA National Plant Show.
Distribution and Finishing Centre achieved BOPP Packhouse accreditation
We unveiled our fresh new logo
We opened our new 8,500sqm Finishing Centre. The £2.5m investment, enables us to efficiently dispatch millions of plants a year.
Introduce new label and POS designs. As well as a new look, we added variable retail pricing for most promotions.
Farplants wins the Nurseryman & Garden Centre Supplier of the Year Award. This is their third success, following their two Marketing Campaign of the Year awards in 1999 and again in 2001.
The established blue and red branding is replaced with a new black and orange design. Farplants also begins to use the Far Better Plants branding.
The rapidly expanding list of best sellers becomes Hotspots, reflecting their importance in the market. These 60 promotions now account for 40% of the group turnover.
Spiraea Magic Carpet is launched, heralding a new era in POS design. 200,000 are sold in the first 3 years.
Gallery Lupins are launched as Farplants’ first independent national promotion. A sell-out of 100,000 plants shows us just what can be achieved.
As Fargro Plants, the company parts from its parent Fargro to become fully independent with a new name – Farplants.
Fargro Plants co-found Pride of Place Plants and launches the UK’s first national plant promotion. All 20,000 Scabious Butterfly Blue sell within 6 weeks.
Fargro Plants introduces the UK’s first bespoke labels for Nursery Stock.
Ten years on and the range has grown from 207 varieties to over 1000. Fargro Plants starts a pre-pricing service for retailers.
The first palletised plant delivery cages in the UK are commissioned. A stock reservation service is also established to ensure supply to key customers
Fargro Plants forms as a co-operative to supply high quality container-grown Nursery Stock. Daphne Somerset is listed at £4.70 for 10!