Farplants’ 2017 Christmas campaign saw a 68% increase in sales over November and December. We introduced 11 new ranges this year, which includes for the first time, pot grown Christmas trees.
Our extensive Christmas selection combines 2017’s must-have trends with traditional favourites, to entice festive shoppers.
Brett Avery, Farplants Sales Ltd Managing Director, is delighted with the response to their new Christmas offering.
“Our new and extended collection has resulted in unprecedented sales growth for Christmas.
While traditional favourites continue to be essential, contemporary designs with the latest colours and textures have proved very popular. New for 2017, the Nordic woodland range combines the popular Scandi style with stunning plants for a sophisticated festive display.
Christmas is an incredibly important retail opportunity for garden retailers. We’re delighted to be able to continually bring them the very best quality and new designs.”
Pot grown Christmas Trees
Brand new for 2017 – UK pot grown trees. The Christmas trees grow in pots and then sunk in the ground. As a result, the roots are intact and gives them the best chance of growth at home.
We showcased the extended festive range at this year’s Four Oaks sand Glee trade shows. Garden retailers could see first-hand the new formats and planting mixes.
The Added Value team design the collections and continually review the latest trends to create appealing new seasonal ranges for garden retailers.
Following on from this success, our Mother’s Day and Easter planted container collections are full of new ranges, available from late January.